Welcome to The Revolution with FBR

FBR is one of those once-in-a-blue-moon innovations, set to become a must-have at every colourist’s station.

A completely new step in the colouring process designed to combat cysteic acid, simply sprayed onto hair before colouring, it will repair and strengthen to ensure colours penetrate and saturate more evenly, meaning you use significantly less product – better for the salon as you’ll spend less on tubes of colour, and better for the environment with less packaging waste created. One 200ml bottle costs £25, contains multiple applications, and will pay for itself versus money saved on colour – an absolute no-brainer with the resulting hair left resilient, vibrant and with more colour longevity.

Already in use by the likes of Sophia Hilton, Georgia Bell, Sarah Black at Adam Reed, Becki Beavan, Katy Grimshaw, Rachel Lomax and Heffy Wheeler among others, this wonder potion seriously elevates the colour game. FBR (the BR stands for Beyond Repair – we’ll leave you to work out the F!) is in Not Another Salon owner Sophia Hilton’s words, “for that client that comes in wanting me to push their hair more then I’m comfortable - which is most of them right? The first thing I’m going to reach for is the FBR. FBR is going to make me feel safer to go the extra mile... knowing her hair is protected. I’m always going to keep this product by my side!”

Katy Grimshaw, founder of Spectrum One Extensions adds, “FBR is amazing to work with when colouring hair extensions as they always have an uneven porosity due to the colouring process. FBR stabilises it and gives us an even work surface for outstanding colour results.”

What is cysteic acid?

FBR works by combating cysteic acid – the silent assassin that compromises hairdressers’ results. Created by hair that’s taken on too much oxygen, from brushing, age, air, heated styling tools, air conditioning, being outside, colouring etc, cysteic acid creates damage that’s a nightmare for hairdressers, making hair resistant, hard to comb through, and over absorb colour. Think how rust is just iron that’s taken on too much oxygen, and then damages itself - cysteic acid works in a similar way.

FBR doesn’t create a barrier like water does, which can dilute anything applied subsequently, and it even combats resistance in grey hair to colour. Additionally, it contains Disodium EDTA, a Chelating agent (often found in clarifying shampoos) which works by searching out metals in the hair which can create free radicals from, for example, copper pipes or well water, encapsulating the metal and then washing it out of the hair. Often, it’s impossible to tell if hair contains these metals until it causes a problem during colouring, creating heat, swelling and damage.

INNOluxe brand founder Jez Barnett says, “As a former hairdresser myself, I understand the difficulties in colouring porous and damaged hair and what will make our job easier. With product development I’m always looking to formulate more and more advanced products that are simple to use, that strengthen and protect the hair, and that are cost effective for the hairdresser. Bonding products have changed the colour market, and FBR takes it to a whole new level by equalising porosity, a critical step in hair preparation. By combating the cysteic acid damage caused by chemicals, heated tools, and physical stress, which can lead to weakened strands, frizz, colour degradation, and prevent even colour saturation, FBR ensures that hair is primed and ready for any colour transformation, even for those once considered untouchable.”

FBR uses a blend of amino acids, hydrolyzed vegetable proteins, Hemisqualane, and Amaranth to strengthen and restore weakened hair, ensuring colours penetrate and saturate more evenly, leaving hair resilient, vibrant, and beautiful. The key ingredients are:

• Hydrolyzed Soy & Vegetable Proteins: Enhances strength and moisture retention, providing a defence against cysteic acid-induced damage.
• Amaranth, Arginine & Itaconic Acid: Strengthens and actively battles cysteic acid damage, fortifying hair resilience and promoting vibrancy.
• Disodium EDTA: Chelating agent that combats metals contamination.
• Hemisqualane & Pro-vitamin B5: Combats frizz, colour damage, and breakage while thickening hair through moisture infusion, enhancing overall hair health.

Jez Barnett adds, “Hairdressers will see for themselves how much less colour they need to apply when using FBR, especially on curly or dry hair which otherwise really sucks in colour, meaning a higher cost for the client if you bill them for the amount of colour used, or a dent in your profit if you don’t.”

FBR, £25, is available via www.innoluxe.com.