20 Years of Good Hair

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In celebration of 20 years of good hair days, iconic design, life-changing technology, catwalk hairstyles and professional expertise – cult British hair tool brand ghd (good hair day) is launching the exclusive limited-edition Couture collection.

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of hairstylists and women globally.

The global leader in hair tools and the UK’s number one recommended styling brand, ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Adored by professionals, ghd tools are backstage essentials at fashion week, bringing to life the hair trends season after season across all the fashion capitals and for brands including D&G, Dior, and Prada.

A trusted and loved brand, ghd sells 2 million stylers every year and five iconic ghd products are sold every minute. The brand has won over 300 beauty awards for its ground-breaking tools which maintain a consistent heat of 185ºC - the optimum temperature for heat styling - for ultimate results without compromising the health of hair.

Jeroen Temmerman, ghd CEO, says:

ghd is a British business that started in Leeds and has transformed the hairstyling category, becoming a global success story over the past 20 years. We are devoted to creating innovative products that have consumer and professional stylist needs at heart, to deliver the best-in-class professional hairstyling tools. Looking ahead, we have a strategic focus on ground-breaking R&D and imminent global expansion plans that will ensure ghd delivers more good hair days across the globe.

Charlotte Mensah, ghd Brand Ambassador, says:

ghd tools gives you that finish with amazing shine and allows me to create endless shapes and silhouettes without losing the natural texture of the hair. I don’t know any other tools that can do that.

Adam Reed, ghd Brand Ambassador, says:

My job is to make people’s hair look amazing and I need the right tools and the right products in my hands to achieve that; and that’s what ghd has given me - 20 years of good hair days!

Zoe Irwin, ghd Brand Ambassador, says:

I've built my career on creating hair that has shine, looks premium and lasts; so that is why ghd are the only tools I will use.

The Couture Collection

Take home a piece of ghd’s hair-itage with this futuristic collection in a unique ombré chrome design with exclusive ghd 20th anniversary hallmark. Featuring the award-winning platinum+ styler that predicts your hair’s needs, the iconic ghd gold™ styler, and the professional’s favourite, ghd helios™ hairdryer.

PLATINUM+ STYLER (with luxury chrome heat-resistant bag)

The ultimate SMART styler, featuring ground-breaking Ultrazone™ technology that responds to your hair and the way that you style, controlling heat more effectively and predicting your personal hair needs, to give 70% stronger hair, 2x more colour protection, and 20% more shine.


For ultra-powerful drying and ultimate styling results with 30% more hair shine, the ghd helios™ hairdryer with unique Aeroprecis™ technology and bespoke contoured nozzle puts the power of a salon blow-dry in your hands.

GOLD™ STYLER (with luxury chrome heat-resistant bag)

The iconic ghd gold™ styler features Dual-zone technology for premium performance which delivers salon quality results and sleeker, smoother, healthier looking hair.


Exclusive 20th anniversary chrome washbag with must-have styling accessories; Mini Paddle Brush, travel size Bodyguard Heat Protect Spray and 2x Good Hair Day silver clips.

20 Years of ghd!

Take a trip down memory lane as we delve into the good hair day archives to share our hair-itage and most memorable moments from the past 20 years:

All ghd styling products and tools are available in the finest salons, department stores and www.ghdhair.com.

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