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Electric Styling Tools

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The Electric brand continues its expansion with the introduction of a stylishly designed professional hairdryer and straightening iron.

Hailed as the UK’s most exciting professional hairdressing brand, Electric have entered the world of electricals with the introduction of its Electric Worktools range. Just like the Electric Professional formulas, Electric Worktools are hand-crafted and designed for effective results in the salon, backstage and at home. Shaped around the Electric salon philosophy of client centred creativity and a tailored approach with a goal to bring professionals and their clients the world’s finest products.

ELECTRIC WT-1 HARRIER HAIRDRYER (£99.50)

Inspired by the RAF’s Harrier Jump Jet, Electric’s first professional hairdryer has been developed with power in mind. Featuring three heat settings (cool/warm/hot) and two speed settings. It offers all the versatility needed to create any style. Plus, the long-life AC powerful motor ensures fast drying, whilst significantly saving energy. Designed for the professional, it has an ergonomic handle for comfortable use and a narrow nozzle attachment to accurately aim the airflow. Its cool shot function seals the hair cuticle to set the final look for long-lasting hold and ultimate shine. Art is a huge part of founder, Mark Woolley’s passion, and the Electric brand is interrelated with the arts. The new Electric WT-1 Harrier Hairdryer boasts an eccentric design, inspired by British pop art and graffiti.

ELECTRIC WT-2 PROFESSIONAL STRAIGHTENING IRON (£95)

Featuring digital temperature control, which allows you to set the perfect heat for the purpose, and titanium plates for a smooth glide through the hair, the WT-2 Professional Straightening Iron is a multi-purpose styling tool which is ideal for the salon, backstage and on-set use.