As diversity and authenticity remain the world’s biggest stories, Schwarzkopf Professional's 2:2019 Essential Looks Collection strikes the perfect balance, with trends that will appeal to both lovers of high fashion and those who love simple, wearable, everyday-accessible looks.
International Creative Director for Schwarzkopf Professional, Simon Ellis describes the Autumn/Winter collection:
It’s a super diverse new world order of self-expression, where everybody has the freedom to be whoever they want to be and exercise their individual right to creative expressionism, all the way. While change is in the air, we are also seeing a need for authenticity in everything. So, what is our take on tomorrow’s colour? It’s all about contradictions.
The ‘Creating Tomorrow’s Colour Today’ collection has taken inspiration from the extremes (and everything in between), to bring you eight brand new looks and the
techniques to recreate them – interpreted by some of the world’s most visionary hair artists. This is a collection for fashion chameleons, all over the world.
Staying true to form, this Essential Looks collection keeps a clear connection to the fashion world with one directional catwalk-inspired look per trend, plus salon-ready interpretations that are perfect for both trend-led clients and everyday transformations.
Color Clash
Grown-up confidence and glamorous spirit, Color Clash packs a full-body colour punch in a fable of modern sophistication. The spirit of fashion can take us to so many places, but somehow it feels at its most wonderful when it goes large. In this story, shades are truly bold, clashes are glamorous, silhouettes are strong, but there’s a spirit of rich fluid movement, of luxury, of the understated and lightly-worn strength.
Urbaganza
The new authentic captures the cool urban mood. Urbaganza reinvents the classics with a slick, high-shine edge. Cool, certain, nonchalant; Urbaganza celebrates a unique sense of self, a reinvention of an urban attitude. Norms are shaken up, classic forms are fearlessly reimagined and unexpected combinations take the lead. A simple shape is punked-up in patent and a clean silhouette lives luxe in leather. Lines are sharp and high-shine rules!
Texture Tension
Introducing #raincolor, Schwarzkopf Professional’s exciting new colour technique that delivers a shimmering illusion of volume or texture within the hair. This trend is all about Transparency, simplicity, power in purity, nuanced naturals, pastels and crisp whites. Sometimes less is more when it’s all about creating understated hair. This is a story of structured simplicity, integrity and timelessness; crisp white shirting cuts away into transparent panels and ashy hair looks supernatural, yet magically dappled in textured light.
Texture Tension X-presion (@xpresioncreativos)
For this trend Schwarzkopf Professional has partnered with Creative Experimentalists, X-presion, who truly push the boundaries of the phrase: "life is too short for boring hair!". In developing a brand-new visual illusion technique - #raincolor – the artistic team are able to take the purest IGORA ROYAL colour to create shimmering contrasts of rich golds and browns that catch the light; creating movement that feels like rain.
Create your own #raincolor looks...
These techniques have been bought to the global hairdressing community in one genius, easy-to- use colour stencil tool. Quickly create unique and individual results thanks to a laser-cut foil that will enable colourists to achieve their own beautiful #raincolor effect in an instant.
The world of Essential Looks is ready and waiting via www.essentiallooks.com! Remember to follow @schwarzkopfprouk on social media and keep up with Essential Looks via the #apassionforhair and #essentiallooks hashtags to explore the looks, products, webinars and local events.