Direct is the latest colour innovation from Sens.us, the vegan and eco-friendly haircare brand from Italy. Designed as vibrant, long-lasting tones alongside subtle pastel shades that nourish and restructure the hair, Direct offers a salon exclusive colour range to suit every ‘highlighter’ hair trend of 2019.
Showcased last month as part of Sens.us’ LUSH collection, the Direct range comes in five pastel and four fluorescent shades including red, orange, green and yellow. Each is a direct colouring cream treatment that allows for easy application, lasts up to 20 washes and has a gentle formula with acidic pH. Commenting on the new range, Jude Rizzo, Sens.us Ambassador said,
The new fluo colours are part of our spring/summer campaign showcased recently in the LUSH collection. They are certainly a new trend alert that we will see edging into summer. These experimental electric ultra violet tones are being teamed with pastel sorbets to create beautiful juxtapositions. These are being enhanced in the collection with strong short graphic lines, with minimum volume and essential layering, letting the colours speak for themselves.
Sens.us colours all come with ARC (Active Revitalizing Complex) properties - all natural and certified ingredients that help strengthen the hair’s internal structure, including a blend of biometric vegetable amino acids that mimic the activities of the hair’s keratin structure.
Available in the UK from distributor Passion4Hair, Sens.us’ new colour range is set to make highlighter headlines explains Debbie Digby,
As a company that supports independent salons, we are well placed to see the trends that are going to make a big impact. Last summer was all about washed out pastels, the festival-look and sandy-beach vibes; and this year the pastels are being joined by a fluo mix, with inspiration coming from the best nature has to offer. Think vibrant tropical wildlife, hibiscus flowers and verdant islands – summer at its most striking and exotic. The Direct range is able to offer all of this to hairdressers, it’s absolutely gorgeous and guaranteed to be a trendsetter.
Direct Pastels come in Peach, Pink, Lilac, Blue and Green; while the Direct Fluo range covers Red, Green, Yellow and Orange. All colours in the Direct range can be mixed together to create bespoke colour combinations. For more vibrant results apply to pre-lightened hair. Direct Pastel and Fluo colours are all semi-permanent. For further details visit www.passion4hair.com