Introducing evo’s Hue-Verse
Continuing our mission to shake up the hair industry status quo, hue-verse has landed to dispel the theories… to forge a new frontier… to give free-thinking colourists a complete range of ammonia-free permanent and demi-permanent colour that provides out-of-this-world performance, without compromise.
Hue-Verse is here to prove that ammonia-free colour doesn’t have to come with compromise when it comes to performance or ingredients. Each and every Hue-Verse product has been designed to empower colourists with hardworking formulas that deliver everything they could need when it comes to coverage, lightening, condition, and shine while respecting people and the planet. The Hue-Verse range complements evo’s existing colour portfolio and is colourist made and colourist understood, it’s less about the blah blah and more about being easy to use and simple to master.
As with all evo products, Hue-Verse isn’t about imaginary technologies, overcomplicated systems, shaming ingredients, or greenwashing, it’s about hard-working formulas that contain more clean stuff and less of the bad stuff… it’s a simple choice and the right thing to do. Instead of ammonia, PPD, and resorcinol we use ingredients that produce less odour, sensitivity and irritation meaning a more pleasant colouring experience for both colourist and client. Because Hue-Verse formulas contain less of the bad stuff, we were able to fill them full of powerful organic oils, plant-derived glycerine and low levels of allergen-free fragrance that reduce irritation and work together to provide longer lasting, vibrant results with out-of-this-world shine and condition.
New Horizons
The new horizons colour collection represents the next frontier for Hue-Verse. “We’ve worked closely with our network of educators and salons to gain market feedback,” says jay kownacki, evo’s head of education and product development. “Not only do these new additions perfectly complement the existing shades, but they also help bolster further creativity and give colourists more options for even the most specific salon and client situations.”
The 4 new permanent and 13 demi-permanent shades offer a breadth of options that enhance salon work while saving time. Just like the rest of the portfolio, these shades have been designed to empower colourists with everything they could need when it comes to coverage, lightening, condition, and shine while respecting people and the planet. Thanks to new horizons, colourists now have everything they need to execute their full creative vision… and then some. are you ready for take-off?