There are two 'tiers' of awards. The first are free to enter, have a transparent judging system and are often the 'big hitters' (think British Hairdressing Awards, British Hairdressing Business Awards etc). Sometimes the finalist is given a ticket to the event (though not always) and a lot of money is generated through sponsorship deals.
The second are what I call "iffy awards" as some are better than others. You can spot them because they have an extraordinary number of categories. More categories mean more finalists, and these guys make their money from you turning up at the finals from your entry fee or your purchase of a certificate. It can feel like the more money you are willing to spend, the more likely you are to win.
The interesting thing for me is that, as far as your customers are concerned, IT DOESN'T MATTER which awards you enter. They love seeing that you are striving, growing, and developing. There is also a lot to be gained from the entry process - it clarifies thinking and helps you recognise what a great job you have been doing.
Here is how to get a LOT of mileage out of entering awards - even if they are not top tier awards, and even if you do not win.
You have THREE opportunities:
That is a lot of social media real estate. Of course, if you win there is a LOT of fun to be had with posts and releases there too.
Enter ANYTHING that is free to enter - and do not forget local awards too.
For more information: www.buildyoursalon.com