Josh Wood Colour x Louis Vuitton

The Josh Wood Colour team, led by Mads-Sune Lund, Master Colourist at Josh Wood Colour and 1st Assistant to Josh Wood, created multi-dimensional blonde looks for several models for the Louis Vuitton AW20 Menswear Show in Paris, using Redken professional colour.

SHORE LIGHTS an accidental blonde created by living and travelling under blue skies. A multi-dimensional blonde created with a blend of highlights, balayage and mosaic of glosses. It's a reinvention of highlights for men. A permission to lighten with a look that could be accidental, and not overdone. - Josh Wood, expert colourist and founder of Josh Wood Colour

It's a lived-in, grown-out, youthful blonde that's reflective of a well-travelled lifestyle. - Mads-Sune Lund

Photography: Jason Lloyd-Evans