Some salons are nervous about raising their prices after lockdown as their confidence has taken ‘a bit of a beating’ with months of no work, income, and communication, therefore fear that a price rise could alienate clients at a time when you need them to return!
I think the opposite is true. It is important to raise our prices now because we all still have bills and commitments that are pending/mounting and once we have sorted out the tsunami of returning clients there will be a lull before bookings start to balance themselves out. This is not the time for discounts or offers.
We should all consider we now have added costs of PPE, raised bills - whether it is from utilities and/or salon suppliers - combined with one client at a time and longer appointments to avoid too much traffic in the salon (which can increase Covid-19 transmission) decreases a salon’s usual income.
I raised my prices for reopening which fortunately coincides with the start of the financial year – and it was not as controversial as you might think. I personally communicated this information with my clients when booking them in for the return of business, explaining that for me to continue my care for their hair and rising external costs, a small annual price review will be the future norm.
Terry’s top tips for increasing your prices if you have not already done so:
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