The backwash area is one of the busiest areas of any salon and done properly, it can be one of the most popular and profitable zones of the salon.
According to Sharon Malcolm from Sharon Malcolm Hairdressing, Newtownards, Northern Ireland, making the area as relaxing and comfortable as possible for your clients should be a priority.
Having their hair and scalp washed and massaged is incredibly personal and clients should feel relaxed, pampered and cared for. It’s all about the experience, stimulating all the senses and making it part of their appointment they look forward to. - Sharon Malcolm
Here’s Sharon’s tips for making your backwash work for your business:
- Lighting: Have low, soft lighting in the backwash area.
- Stimulate the senses: As well as the lighting, think about scents in this area. We use scented candles to complement the Schwarzkopf Professional treatments we use, or cinnamon-based scents during the festive season.
- Music: Our music is in the background in our backwash area; the ambience should be peaceful and relaxing.
- Conversation: Keep chit chat to a minimum, other than telling clients what you are doing and what you are using. Be aware of other clients in the backwash area who may not want to hear your conversation.
- Furniture: Buy the best backwash units you can afford. We have fully reclined Shiatsu message chairs which adds to the whole experience.
- Products: The backwash is the perfect place for you to treat your clients to luxurious massages and tailor-made treatments.
- Advice: This is the perfect time to educate your clients about the right shampoo and conditioner for their hair type, which can lead to extra retail sales.
- Menu: Make sure your backwash services are included on your menu so your clients know they can add a special massage or service to their package.