Leading American haircare brand, Eufora International, is pleased to announce the UK release of its latest collection, URBAN Angels. Inspired by the industrial environments of Los Angeles, Milan, Paris and New York, this editorial collection combines ethereal and structural elements to create ‘urban angels’.
The brand’s newest shoot captures lightness and shadow, curvature and line, and beauty resonating from an unexpected perspective. Texture, layers and warm muted tones create a positive vibe and play on the senses when juxtaposed against a traditionally cold, gritty, concrete cityscape. Brought to life by Philp Carreon, Creative Director and the Eufora Creative Team, the collection challenges us to embrace an alternate viewpoint where beauty blossoms in an unconventional way.
Commenting on the collection, UK distributor of Eufora, Debbie Digby from Passion4Hair said,
One of the stand-out looks from the collection is the reemergence of the classically defiant mullet. The reimagined tri-level mullet peeks through in three unmistakably disconnected perimeters with a modern take on the nape, sides and fringe. All have distinctively different lengths that work together with interior layering and texture to create a freshly fashioned look. There is a real air of romance about this look which has been created beautifully by Philip and his team.
For this particular collection, I was inspired by the industrial nature of Los Angeles. As a stylist, I’ve always been drawn to the idea of combining two contrasting elements. I’m thrilled we were able to achieve this Eufora collection through powerful, editorial haircuts and beautiful colour. - Philip Carreon, Eufora Creative Director
Eufora styling products used in the creation of URBAN Angels
- PIECE WORKS - This defining fibre paste provides pliable hold with lasting control. Its humidity resistant formula tames frizz while building texture and shape.
- DETAILS - Create dimension and texture with this versatile dry spray wax. Details can be used on wet or dry hair, perfect for finishing with definition.
- FULL EFFECT - Add fullness with staying power and create amazing texture. Full Effect is a dry texturizing spray that gives added frizz fighting and colour protection benefits.
- POWDER LIFT - Create volume and separation at the root. Powder Lift features Ionic Repulsion Technology to help deliver instantly thicker, fuller looking hair.
- FIRM MIST - Designed for high hold and versatility, this fast-drying spray can be used for setting, sculpting and finishing. Firm Mist also resists humidity and provides anti-static benefits. The perfect tool when restyling on set or on location.
- RETAIN - A heat styling spray that is essential when using hot tools. Retain provides protection & shine, helps prevent colour fade.
- CONDITIONING CONTROL - A light spray that delivers frizz control with a soft, flexible hold and natural shine with leave-in protection benefits.
- MOLDING PASTE - Styling paste with pliable, medium hold and a natural finish. Lightweight, water soluble formula won't clog follicles.
To see how each URBAN Angel look is created step-by-step, click here for the full technical PDF.
Inspiration: Philip Carreon, Eufora Creative Director
Hair: Philip Carreon, Eufora Creative Director / Dana Caschetta, Eufora National Trainer / Joanne Rempel, Eufora Color Manager / BJ Noman, Eufora National Trainer
Make-up: Nina Reminder
Photography: Evan Duning
Wardrobe: Danielle Rauto